Vilshofen an der DonauRemote / Hybrid
Senior Tracking & Automation Specialist
You make sure no lead gets lost — with clean tracking, smart automations and a data infrastructure the entire team can rely on.
Your Responsibilities
- Implement and maintain server-side tracking (GTM, Stape.io)
- Build and manage marketing automations (Make, Zapier)
- CRM integration and lead flow optimization (Close.io)
- Google Analytics 4 setup — events, conversions, custom reporting
- Consent management and GDPR-compliant tracking setups
- Close collaboration with the performance team on data quality
What You Bring
- Solid experience with Google Tag Manager (web & server)
- Hands-on with server-side tracking via Stape.io
- Expert knowledge in Make or Zapier
- Deep know-how in GA4 — events, conversions, reporting
- Experience with CRM systems, ideally Close.io
- Know-how in data privacy & consent management (GDPR, Consent Mode v2)
Senior Tracking & Automation Specialist